During lockdown or team has had a lot of free time to work on our cafes online image. We all go through such times. To be honest, every business that depends on online attention keeps going through this. This time we wanted to perfect our search engine optimization or SEO.
We were totally unsure about what we were going to do with getting publicity and how to go about the whole SEO thing.
You know there’s a whole paradigm behind the choice of such things and behind the whole buildup to online popularity. There is a whole story behind optimization purposes. Let’s start by discussing that particular paradigm.
Building our reputation online: Our favorite telltale
If you think we need to tell you why we spent all that time finding the right ways and tools to make our cafe famous, you might want to go through the dynamics and mechanics of search engines and visitors from the scratch.
When we started some time back, we did not have a lot of online popularity and there was not much talk about the sort of cafe we were. We definitely wanted to get people to know about our cafe through online platforms.
Slowly, it came to us that maybe we need to do something more: We needed to optimize things for search engines so that more people could find out about our cafe and we could have more people coming down to our place.
We were looking for ways to get more people to hear about what goes down in our Pop cafe and to talk more about the kind of events we hold at our business. It was not so easy in the beginning with no base to work with.
We found out that we needed to do something with our SEO and make sure that people find us when they were looking for a cafe with pop music or anything like that. Although we had set out to find a free keyword rank checker, we had to settle for less eventually.
For every search related to keyword rank checker or website rank checker, we found out the common and popular SEO tools like SEMRush and Ahrefs.
They were good, but they were a little too expensive for our liking. We wanted to get more people to our fabulous cafe and its events, but we also wanted to make sure we were not spending too much on just one aspect of it.
It was like a whole dilemma. We for sure wanted that whenever potential customers were looking to dine at a place with pop music and good food, they would find us. We also wanted to not overspend on making that happen.
The chatter around was about finding the right tool for SEO and using an optimization technique to nurture our reputation online. We were so looking forward to doing that.
During all this search spree, we came across a suggestion regarding the usage of RankChecker.io. It was free and it would help us create the chirp and chatter that we were looking forward to.
The free Google rank checker
We literally hit the jackpot when we came across ranchecker.io and that was because it was one of the easiest to use tools. It allowed us to check our rankings for particular keywords on different days of the week.
Moreover, we could also track our progress for each search term or keyword over a time span and decide if we needed to rejig our strategies; which to us was just adding new words to our website and social handle then, or do something to rank better.
Just recently, this awesome page rank checker has upscaled our Google SEO with competition analysis. It has helped us decide on what words we can use that can help us rank higher than our competitors.
Our advice for you: Choose the SEO tool cleverly
As much ludicrous as the fancy ‘thousand bucks’ tools might sound, you just need to make people find you when they are looking for something related to the business niche you work in.
Just go with RankChecker for some time and focus the rest of the energy on your business. You will be doing well if people can find your business online.
We have had more people coming down to the cafe ever since we have tried this free tool for optimization purposes.